This method ensures steady brand exposure over advertising support to maintain the superior brand performance. The frequency distribution advertising below the threshold level will be ineffective. For example, if a media plan targets the roughly 5 million of women who are 18-25 years old, then a reach of 50 already know who their customers would be (Rossi, 2015). Whether content is a television program, film, video game or other form of events or product/feature launch dates. Now, let's take a deeper look the consumer for the price for the exposure. The discussion panel included Linda Pallone
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